Beauty Industry Growth Spurs New Business Moves
- Istimewa
Jakarta, VIVA – The beauty industry in Indonesia continues to show strong growth despite changing consumer preferences. Local brands have become increasingly competitive, offering diverse products tailored to the needs of younger generations.
Industry observers note that demand for skincare, makeup, and personal care remains robust across urban and regional markets. This growth has also encouraged more entrepreneurs to enter the sector, either through independent ventures or collaboration with manufacturing partners.
Jakarta, as the country’s economic hub, has become a focal point for beauty businesses to connect, expand, and collaborate. The city provides access not only to potential customers but also to business networks and regulatory institutions.
Against this backdrop, PT Mash Moshem Indonesia, a cosmetic manufacturing service provider, inaugurated a new branch office in Sudirman, Central Jakarta, on Wednesday (August 20, 2025). The move is intended to strengthen the company’s presence and provide closer access to clients in the Jabodetabek region.
“Many of our clients have come from Jabodetabek and nearby areas. With this office in Jakarta, we want to be more present, more accessible, and ready to help clients turn ideas into real products,” said Ivana Azarine, Business Development at Mash Moshem Indonesia.
With over a decade of experience, the company has supported thousands of beauty brands ranging from small businesses to established players. Its services span formula development, packaging design, certification processes (BPOM, Halal, HAKI, international), production, and branding strategies.
“Anyone who wants to start their own brand can begin with us. From small businesses and growing brands to individuals with the dream of building a beauty product, we are here to assist,” Ivana, also known as Arin, explained.
The expansion to Sudirman 7.8 Tower is aimed at bringing Mash Moshem closer to the growing beauty ecosystem in Jakarta. Previously, the company’s operations were centered in Surabaya, creating a distance for many clients.
The opening was marked by a ceremony attended by company leaders, staff, partners, and several public figures. It featured office blessings, leadership speeches, and a gathering with invited guests.
Mash Moshem also emphasized its commitment beyond production services by offering educational programs. “Every two months we organize online seminars or webinars where clients can learn how to market, build awareness, and grow their cosmetics business more effectively,” Arin concluded.
