Apple Fires 100 Employees from Its Apple Books Apps

Jakarta, VIVA – Ahead of the launch of the iPhone 16 on September 9, 2024, Apple laid off 100 employees from the digital services group responsible for the Apple Books and Apple Bookstore applications.

The affected employees, among them several engineers, were informed of the decision on Tuesday, according to Bloomberg News, as quoted from NY Post site.

Apple Books, which lets users buy and download e-books and audiobooks, is considered less of a priority at the Cupertino, Calif.-based tech giant, people familiar with the matter told Bloomberg News.

The layoffs also affected personnel at Apple News, the news aggregation app that curates articles from various publishers into a single, personalized feed — though sources told Bloomberg that the service remains a priority for the company.

Affected workers were told they have 60 days to find another position within the company before being terminated.

Apple declined to comment on the Bloomberg News report.

The company had approximately 161,000 full-time equivalent employees as of Sept. 30, 2023, according to its latest annual report.

Apple, the world’s richest company with a market cap of $3.47 trillion, has rarely had layoffs in the past. This year, however, there have been at least four rounds of job cuts.

As information, Apple cut hundreds of jobs after it shut down its self-driving car project.

It has previously suspended work on its next high-end Vision headset and shuttered a project to design and develop its own smartwatch displays earlier this year, according to media reports.

Apple Tembus Top 3 Pasar Smartphone Tiongkok, Penjualan iPhone Naik 8 Persen Kuartal II-2025

Apple kembali masuk top 3 pasar smartphone di Tiongkok pada kuartal II-2025. Penjualan iPhone naik 8 persen berkat promo e-commerce dan strategi tukar tambah (trade-in).

VIVA.co.id

6 Juli 2025